Electrolux to acquire German company in professional laundry Mon, Jan 22, Competition is the push-factor that leads to the acquisition of Zanussi. One of the most famous characteristics of the company is its capacity to grow from mergers and acquisitions.
In addition, many new companies were growing and gradually taking the market share from Electrolux. About Us Electrolux shapes living for the better by reinventing taste, care and wellbeing experiences, making life more enjoyable and sustainable for millions of people. Introduction Electrolux is known to the worldwide community as a manufacturer of appliances, whether they are for home use or professional use, include refrigerators, dishwashers, washing machines, cookers, vacuum cleaners, etc.
Electrolux on the other hand, was still focusing on its core segment, the vacuum cleaners and absorption-type refrigerators. The acquisition enables Electrolux to develop its offering within the professional laundry business and supports the long-term profitable growth in Europe.
Electrolux was always known as a decentralized company and wanted the same structure for Zanussi. The pull-factor, on the other hand, is the strategy of the company itself. The acquisition is expected to be completed during the first quarter of and is subject to regulatory approvals. Unlike other companies however, Electrolux mange to maintain its financial health through most of its acquisition endeavors.
Through our brands, including Electrolux, AEG, Anova, Frigidaire, Westinghouse and Zanussi, we sell more than 60 million household and professional products in more than markets every year. Electrolux shapes living for the better by reinventing taste, care and wellbeing experiences, making life more enjoyable and sustainable for millions of people.
One of the most interesting from those acquisitions is the integration of Zanussi inthe Italian producer of home appliances. The company has made more than acquisitions in 40 countries since the day it was discovered.
Afterwards however, the company fell into a premature diversification process.
As a leading global appliance company, we place the consumer at the heart of everything we do. This was however, a very sensitive issue considering that the Italian government was not supportive of the acquisition at the first place.
Generally, Electrolux is still known as one of the largest manufacturers of household and professional-used appliances. In addition to the problems that Electrolux faces, there are also some of the opportunities as following: In Electrolux had sales of SEK billion and employed 55, people around the world.
Situation Analysis In the time of the acquisition, which between the year ofthe company was thriving within an industry of intense competition. This enables customers to run their businesses without worrying about asset ownership or maintenance. Problems and Opportunities The acquisition of Zanussi however like most acquisitionsdid not run as smooth as possible.
Electrolux is a Swedish-based company which emphasizes in down-to earth management, but at the heart of the company is its strategy of aggressive expansion through acquisitions.
From then, they move-on until their presence was known practically worldwide. Schneidereit GmbH solutions allow customers a carefree experience by supporting the product throughout its lifetime.
Their first targets were companies in the Scandinavian area. The company ended-up investing into several unprofitable businesses and neglected its core business. Some of these companies were Philips and Siemens who introduced their complete new line of appliances brands.
Some of the problems faced by Electrolux regarding its acquisition of Zanussi are as follow: For more information go to www. Electrolux was also keeping an eye of the possible of power shift in the Swedish government which would bring unpredictable issues.
However, the trend of the appliance industry Need essay sample on "Electrolux, the Acquisition and Integration of Zanussi"?Sep 13, · essays on language acquisition best report editing sites online electrolux terms company material zanussi acquiring site web essays acquisitions Morality in Frankenstein thesis of cultural relativism apa guidelines for dissertation proposal custom article review editing service.
Electrolux to acquire German company in professional laundry; English. Electrolux to acquire German company in professional laundry Mon, Jan 22, CET. The acquisition enables Electrolux to develop its offering within the professional laundry business and supports the long-term profitable growth in Europe.
Electrolux prior to the acquisition of Zanussi • The general situation of Zanussi in • Why Zanussi lost its position in the market?
• It was a good deal for Electrolux to buy Zanussi. Electrolux, the Acquisition and Integration of Zanussi Essay I. Introduction Electrolux is known to the worldwide community as a manufacturer of appliances, whether they are for home use or professional use, include refrigerators, dishwashers, washing machines, cookers, vacuum cleaners, etc.
Request PDF on ResearchGate | The acquisition and integration of Zanussi by Electrolux: A case study | The story of the acquisition of Zanussi by Electrolux, a process begun inis a classic.Download