Service was inaugurated in Delhi on the 15th August, While the above point stresses on the negative impact of TV, it also has made some positive impact for the society.
It helps in educating the children. So the mass-media has come to our rescue to tackle this problem.
Media helps to provide a strong message to the world about what is right or wrong. Second, this theory came into existence when the availability and dominance of media was far less widespread. They often indulge in petty means to gain material benefits, i.
It is possible to link certain topics with everyday life by means of the press through newspapers and other journals. It takes a wide coverage of information regarding anything that is happening in any comer of the world. Mass Media make the instruction concrete and stimulate interest and excite curiosity in things.
It is used mainly to broadcast events to far and wide places of the world. The role of media is very significant in a democracy. This medium is the message, which is of greater importance. This is done with the school hours. Those people who own and control the corporations that produce media comprise this elite.
One strand of research focuses on the audiences and how they interact with media; the other strand of research focuses on those who produce the media, particularly the news. There are a good number of media for mass communication such as radio, Television, newspapers and films etc.
So Motion pictures can also be replayed many number of times when and where required.
Mass media which is also called the sword-arm of democracy, commands awe and respect of nation as well as individuals it is the most effective instrument which has the potential to bring about the downfall of the despot rulers of the world.
Children spend hours together sitting in front of the television and can visualize, hear and acquire knowledge about the world. The radio also provides opportunity for student participation in various programmes such as quiz competitions, travel talks, plays, stories, development of lessons, projects and work programmes in the form of team teaching demonstrations.
So they should be properly planned. News regarding earthquakes, cyclones, new planets and political changes may be brought to the notice of the pupils by the press. Often the media lords use the power of media to serve their own ends which are always at odds with humanitarian considerations, at times leading to fuel fires of hatred, strife and anarchy, instead of spreading the message of love and brotherhood.
There is also wider use of films in education. This influence also extends to programming. The scheme was effective in educating the rural people. Essay on the role and ethics of Mass Media in India Article shared by Mass media has a prominent role to play in modern society.
It acts on the intelligence and emotions of the individuals in shaping out attitudes and philosophies of life. They through their write-ups justify all acts of mission and commission of their patrons and proteges.
Thus, news organizations may shy away from negative stories about corporations especially parent corporations that finance large advertising campaigns in their newspaper or on their stations. These media easily reach groups, allow repeated use, give more reality, influence attitudes, show cause and effect relationships and ultimately motivate the audience.
Networks aim programming at the largest possible audience because the broader the appeal, the greater the potential purchasing audience and the easier selling air time to advertisers becomes.
Legislatures, media executives, local school officials, and sociologists have all debated this controversial question. The role of some important mass media are discussed below: Illiteracy, which is nothing but absence of education and information is a stumbling block for any aspect of development-social, economic, political, cultural and even spiritual.
Especially for the purpose of teaching, many programmes are broadcast over the radio. These films can give more reality, influence attitudes, show cause and effect relation and motivate the students.
But their increased use has been mainly due to interest and initiative of certain teachers. This was inaugurated by Smt. Following are the advantages of using radio as mass media in education: A few non-syllabus programmes are however, broadcast in order to break away from the stereotyped formal education, for doing away with monotony in the curricular topics and also to stimulate awareness and curiosity about the modem world dealing with them ranging from popular science to current affairs.
Social networking platforms like Facebook has brought people closer to each other.The Role and Influence of Mass Media Mass media is communication—whether written, broadcast, or spoken—that reaches a large audience. This includes television, radio, advertising, movies, the Internet, newspapers, magazines, and so forth.
Today, we are living in a world dominated by media.
The mass media is increasingly occupying the central stage in our lives. The mass media has an iron grip on the imagination as well as thinking faculties of the society. The programmes and features served by the mass media which instruct people not. What is the role of mass media and it's impact on society.?
Update Cancel. ad by RetailMeNot. Are you suffering from FOMD (Fear of Missing Deals)? What is the role of mass media? What is the impact of media in the Indian society? Mass Media Plays A Crucial Role In Influencing People’s Mind It is quite evident to all of us that the mass media has become an essential part of everyone’s life.
Rather, the media plays a constructive role in today’s society – from increasing public awareness to collecting views, information, and also the attitude of the people towards.
Essay on the role and ethics of Mass Media in India. Article shared by. Mass media has a prominent role to play in modern society. It can bring about radical changes and improve social situation as it influences our social, civil, cultural, political, economic and aesthetic outlook. Modernization has converted media into an indispensable.
IMPORTANCE OF MEDIA IN SOCIAL AWARENESS The media has got a vital role in molding a good society to develop our lifestyle and move it on the right path, because it always try to side with the truth and relevant factor.Download